Brits want to see it all

trivago Europe maps unveil diverse travel behaviour of Europeans. While Spanish travellers more or less stick to their roots, British people like to travel all across Europe.

One thing you might never have been realising on trivago: The navigation structure is totally localised. So surfing on the British version gives you a different experience than surfing on the Italian version. The dots shown in the map are a reflection of the local travel behaviour. That gets even more interesting when you compare the same region. You can do that with each area and will discover interesting differences. The map of Europe is only one example.

This are the British top destination on trivago.co.uk. The dots are spread widely all across Europe. The top tourist destinations like Canary Islands Andalusia, Majorca or Tuscany are covered. The top cities are London, Paris, Berlin, and Madrid.


A totally different view on Europe is offered on trivago.es. The Spanish travellers are much more home focused. You can see many orange Region marks that cover the different Spanish holiday areas. Only a few country marks (green) outside of Spain.


The German Europe map on trivago.de is somewhere in between. It has a strong weight on German Austrian and Swiss destinations (probably because its winter season). Nevertheless the main European countries are covered (including Turkey). The Germans share the British passion for Majorca and the Canary Islands.


Interesting on the Italian map of Europe on trivago.it: We see only rare dots in Spain. London, Paris, Berlin and surprisingly Prague are the most important metropolises outside of Italy. As the Spanish people, Italians really like to travel in their home country,


The French focus in Europe is currently on the French Alps and the South of France.


A contrasting view on Europe: The map of the continent on trivago.jp. On one hand you see much more blue city dots that cover nearly all metropolises. on the other hand you discover a clear focus in the middle of Europe. Japanese travellers seem not want to go far from established tourist routes and much less visit the south, totally ignoring countries like Greece, Turkey and Portugal.